Writing Tips for the Web

Here are a few guidelines for making web content more user-friendly. In a nutshell, effective writing for the web should be concise and scannable. 

Paying attention to these web-specific style concerns helps website visitors figure out what is important on a webpage and how to get quickly to the content that concerns them.

Some Helpful Hints:

  • Web users prefer short text (ideally one screen or less). This won’t always be feasible, but it is preferable.
  • Where longer articles are necessary, try to summarize and group key points. This will help users decide quickly if content is relevant to their interests.
  • Users tend not to “read” on the web—they scan, looking for words or phrases that catch their eye.
  • Creating visual hierarchies and information “chunks” within page content allows site visitors to quickly identify content relevant to them.
  • Consider using headings, bold text, and bulleted lists – they can all be used to signal key points and break up content into accessible sections.

Questions? Contact Us!

Publicity, Communications, & Web: schcom@uw.edu